Everyone knows that primes are better than zooms. So why bother using zooms? There are some instances where a zoom might just be the better choice.
The British Society of Cinematographers held it’s annual Expo at the Battersea Evolution Centre in London this weekend just gone. The Expo is a great opportunity to see new products being showcased and to catch up with colleagues and acquaintances.
If proper cinema primes aren't usually expensive enough, cinema zooms are even more costly - often costing more than the camera they're mounted to. But all of a sudden, this year there's been a wave of budget cinema zooms introduced, aimed at the owner/operator market and priced accordingly.
In 2008 the DSLR revolution was launched by the Canon 5D Mark II. For the first time, large sensors for filmmaking became affordable - and with it, a shallow depth of field synonymous with cinematic imagery became available to the masses.